While lecture has its merits, today’s learners want engaging content that is timely, relevant and meaningful. Yet, most SMEs tend to suffer from the “curse of too much knowledge” and find it difficult to separate the need-to- know from the nice-to-know content.
Presenting for them takes on a lecture style format. The thought of facilitating an activity gives most SME a case of jitters and anxiety. So, in the “SME as Facilitator” workshop, attendees are encouraged to step away from the podium and use their eyes, hands and voice to engage with their audience. Easier said than done, yes. That’s why the course is designed to allow them to take small steps within the safety of a workshop environment.
But rather than trying to pull off a fully immersive session, SMEs as Facilitators are introduced to techniques that “liven up” the lecture. They are shown how to move back and forth from passive (sit, hear, see) to active involvement (write, construct, discuss, move, speak). This requires the ability to:
- follow a well organized design plan
- capture and hold attention of learners
- use relevant examples and deviations if possible
- show authentic enthusiasm
- involve audience both directly and indirectly
- respond to questions with patience and respect.
Great presentations are like great movies. They open with an attention-seeking scene, have drama and conflict in the middle so you stick around long enough to see the hero survive and they close on a memorable note. Using the movie analogy, a SME as Facilitator can open the session with something more than his/her bio. They can pick a notable career achievement that most folks aren’t aware of. Keeping the interest alive, the SME can then draw the connection of content to the audience and address the WIIFM question on everyone’s mind. (WIIFM = What’s in it for me?)
While we don’t need to add to anyone’s stress load, overcoming conflict makes for great story telling. Case studies, major CAPAs, deviations and audit observations make it real life. Use of visuals especially diagrams is visually appealing to learners and keeps them engaged. (CAPA= Corrective Actions Preventive Action Investigations)
Thoroughness in the preparation reflects care and thoughtfulness. Learners appreciate the personal desire to deliver a more lively lecture. Therefore, I like to use the concept of a lecturette; 10 minute blocks of time to chunk up complex topics. Interspersing a 10—15 minute lecture segment with an activity whether self, small group or stand up at the flipchart, gives learners the opportunity to engage with new and/or more complex content in smaller doses.
Stepping away from the podium forces the SME to take action and allow the learners to “get up close” with the SME as Facilitator. This in turn is reflected in the learners desire to respond to questions and dialogue during a facilitated discussion. The rule of thumb for lecturing is approximately 20 minutes max. But with today’s technology buzzing away at your fingertips or on the tabletop, I’d say more like 10 or 15 minutes max if you are an engaging facilitator.
Remember, the goal of a session is to maximize retention of the audience, not just tell them the content. Attendees learn more if the SME as Facilitator can focus their attention on the topic and deliver content that is relevant to their work situation. Involving the learners in a variety of ways is the key to effective lectures and great presentations. – VB
You might also want to get up to speed with current trend for SMEs – check out the blog post – Are your SMEs becoming duo purposed? Comments welcomed.